The Marketing Funnel is a great tool that helps visualizing the customer journey or the path that prospects take as they become more familiar with your company and products, from awareness to purchase to (hopefully) the advocacy stage. Found inside â Page 391.8 THE THREE DICHOTOMIES MODEL AS A GENERAL TAXONOMICAL FRAMEWORK FOR MARKETING All disciplines have taxonomical frameworks. These frameworks represent a loose consensus among the participants in a discipline concerning the ... (1985). Fig. Six Forces Model: a variant of Porterâs Five Forces, introducing âComplementary Productsâ into the analysis. Source: McKinsey & Company (2008). Measure engagement data in addition to the surveys mentioned to validate the alignment of data with actions. Found insideThis book is essential primary reading for scholars and practitioners of business models who are looking to seek out new knowledge and build new perspectives. Inventor Vs InnovatorâââWhat Can Entrepreneurs Learn From Who Builds Vs Who Wins? A framework that is used to simplify the process of market segmentation is termed as STP Marketing model. The hierarchy has 3 levels â Growing engaged users, Retaining users and Self-perpetuating. strategy models. Spotify was not the first online entrant to online music services, but it was an innovator in marketing approaches, technology and subscription options that have enabled it to become a market leader in music subscription. Enduring Ideas: The GE–McKinsey Nine-box Matrix. Real-Time Strategic Planning. McKinsey 7S Framework: a framework used in ⦠Complexity: Low. How Competitive Forces Shape Strategy. BCG Perspectives. Found inside â Page 1The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. The new Marketing Operating Model (MOM) At a high level, an effective MOM is made up of three parts: Integrated consumer data: Collecting data isnât the issueâcompanies have plenty of it. Experienced marketers have a few mental models and strategic frameworks that provide the foundation for how they view and execute marketing campaigns. It was possible to identify three overarching aims of the use of theories, models and frameworks in implementation science: (1) describing and/or guiding the process of translating research into practice, (2) understanding and/or explaining what influences implementation outcomes and (3) evaluating implementation. Here are 14 marketing strategy tools that can help you easily develop effective marketing plans to win over customers and devise branding strategies. A practical guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with the creative use of new e-models and e-tools. Model 1 1 The âTen Câs of marketing for the modern economyâ better known as the 10Cs of Digital Marketing was created by Chartered Institute of Marketing examiner, Richard Gay and was published in his book with Rita Esen and Alan Charlesworth in 2007. Complexity: Low,
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, More information: https://www.business-to-you.com/product-life-cycle/ Mba Models And Frameworks Hexagonal Combs Marketing Diagram. Organic Models of Strategic Planning. No business-to-consumer (B2C) company could survive â never mind thrive â without doing some kind of marketing. Includes bibliographical references and index. ⢠The Delta Model The Frameworks for Competitive Positioning. The rise in social media site usage in the last few years has contributed significantly to the ROI that brands can achieve by promoting their promise on these sites. Each axis on the grid consists of a nine-point scale with 1 meaning a low concern and 9 a high concern. The OLI Paradigm is a tool that helps management choose between several foreign market entry-mode strategies such as exporting, licensing and Foreign Direct Investment (FDI). Therefore, you must always demonstrate application by populating frameworks and customising models. Source: Ansoff, I. It is a sociological model that describes how a new product is adopted and describes the trends through a normal distribution curve. The Business Model Ontology: A proposition in a Design Science Approach. The strategy framework ensures that you remain focused on organizational goals. 1. Source: Henderson, B. More information: https://www.business-to-you.com/ge-mckinsey-matrix or http://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/enduring-ideas-the-ge-and-mckinsey-nine-box-matrix Complexity: High. Scanning the Environment: PESTEL Analysis, BCG Matrix: Portfolio Analysis in Corporate Strategy, SWOT Analysis: Bringing Internal and External Factors Together, VRIO: From Firm Resources to Competitive Advantage, Fiedler’s Contingency Model of Leader-Situation Matches, Kotter’s 8 Steps of Change (Management) Model, Lewin’s 3 Step Model of Change (Management). As companies move up the hierarchy, their products become better, harder to leave, and ultimately create virtuous loops that make the product self-perpetuating. Fiedler believed that people’s natural leadership styles are fixed and cannot be changed (easily). Journal of International Business Studies. The basic tenet of the framework is that any company faces 5 ⦠The business model for influencer marketing different from other types of ad-based business models. The model helps leaders deciding on what type of style is most effective with a certain type of follower. Source: Fiedler, F.E. Online Programmes. Marketing models and frameworks Path to purchase research The path to purchase is shorthand used by marketers to describe the customer journey or different touchpoints across the customer lifecycle. (1979). (2004). The main idea of quant-based marketing is about working backwards from the goal and mapping out what you need on an excel. A few of these are â SWOT, Strategy diamond, Porterâs 5 forces, Research Based Value (RBV), Value chain and Strategy/CSR. More information: https://www.business-to-you.com/product-life-cycle/ In this article, I want to share a few of the ones our agency has used that have been most impactful. Porter’s Generic Strategies describe how a company pursues competitive advantage by positioning itself in between its rivals. What exactly does a marketing framework encompass? A marketing framework is essentially how you plan to execute your marketing strategy. This means that PEST and SWOT analysis are not part of the marketing framework. âPESTâ comes at the earliest stage of your marketing plan. GOST is a simple marketing planning framework used to create corporate marketing plans. More information: https://www.business-to-you.com/aida-model/ The GE McKinsey Nine-Box Matrix offers a systematic approach for the decentralized corporation to determine where best to invest its cash. The 7 PS of the Marketing Mix. Presented in disarmingly simple and provocative terms, The Discipline of Market Leaders shows what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world. I help startups scale. The basic tenet of the framework is that any company faces 5 major forces of competition when in a market, not just from its competitors. Complexity: Low, The Best Business Frameworks, Management Frameworks and Strategy Frameworks, Levels of Strategy: Corporate, Business and Functional Strategy, Hersey and Blanchard’s Situational Leadership Model, Fiedler’s Contingency Model of Leadership, How to Solve a Profitability Case Interview, How to Solve a Market Entry Case Interview, https://www.business-to-you.com/hofstedes-cultural-dimensions/, https://www.hofstede-insights.com/product/compare-countries/, https://www.business-to-you.com/porter-diamond-model/, https://www.business-to-you.com/scanning-the-environment-pestel-analysis/, https://www.business-to-you.com/product-life-cycle/, https://www.business-to-you.com/porters-five-forces/, https://www.business-to-you.com/value-net/, https://www.kearney.com/strategy-and-top-line-transformation/article?/a/the-a-t-kearney-strategy-chessboard, https://www.business-to-you.com/bcg-matrix/, https://www.bcgperspectives.com/content/articles/corporate_strategy_portfolio_management_strategic_planning_growth_share_matrix_bcg_classics_revisited/, https://www.business-to-you.com/ge-mckinsey-matrix, http://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/enduring-ideas-the-ge-and-mckinsey-nine-box-matrix, http://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/enduring-ideas-the-7-s-framework, https://www.business-to-you.com/what-is-strategy/, https://www.business-to-you.com/ansoff-matrix-grow-business/, https://www.business-to-you.com/international-business-strategy/, https://www.business-to-you.com/choosing-the-right-entry-mode-strategy/, https://www.business-to-you.com/porter-generic-strategies-differentiation-cost-leadership-focus/, https://www.business-to-you.com/profitability-case-interview/, https://www.business-to-you.com/swot-analysis/, https://www.business-to-you.com/value-disciplines-customer-intimacy/, https://www.business-to-you.com/vrio-from-firm-resources-to-competitive-advantage/, https://www.business-to-you.com/aida-model/, https://www.business-to-you.com/marketing-funnel/, https://www.business-to-you.com/terms/price-elasticity/, https://www.business-to-you.com/crossing-the-chasm-technology-adoption-life-cycle/, https://www.business-to-you.com/blake-mouton-managerial-grid/, https://www.business-to-you.com/fiedler-contingency-model/, https://www.business-to-you.com/hersey-blanchard-situational-leadership-model/, Porter’s Generic Strategies: Differentiation, Cost Leadership and Focus, GE McKinsey Matrix: A Multifactorial Portfolio Analysis in Corporate Strategy, Product Life Cycle: The Introduction, Growth, Maturity and Decline of a Product Category, Three Levels of Strategy: Corporate Strategy, Business Strategy and Functional Strategy, Fiedler’s Contingency Model of Leadership: Matching the Leader to the Situation, Hersey and Blanchard Situational Leadership Model: Adapting the Leadership Style to the Follower. The Value Net Model was first introduced by authors Adam Brandenburger and Barry Nalebuff in their 1996 book Co-opetition.. Co-opetition is a portmanteau word describing a business strategy that is part competition and part cooperation. Toward an Eclectic Theory of International Production: Some Empirical Tests. NUS Business School | Digital Marketing: Strategies, Models and Frameworks | Webinar digital marketing business by dienbienfriendlytrip2468 12/09/2021 written by ⦠This book is for those passionate about building great products that create market value and disrupt industries. Igor Ansoff identified four strategies for growth and summarized them in the so called Ansoff Matrix. When the time comes for strategic planning frameworks, it can be hard to know which to choose for your organization. It offers a practical step-by-step process to find new ways to create value and analyze a company’s current model. PR Smithâs SOSTAC® Planning framework and the Smart Insights RACE digital marketing plan model have become popular ways to create marketing and digital marketing communications plans and strategies.. Iâm often asked by Smart Insights members how best to integrate them. Strategies for Diversification. For example, one popular advertising business model focuses on bringing in revenue through the placement of banner ads on websites and social media. More information: https://www.business-to-you.com/crossing-the-chasm-technology-adoption-life-cycle/ B2B digital marketing strategy : how to use new frameworks and models to achieve growth. Found insideThatâs called traction, and it makes everything else easierâfund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that youâre on the right path. Complexity: Medium. Five dimensions are analyzed: Arenas, Vehicles, Differentiators, Staging and Economic logic. 4. Time spent ⦠The Product Life Cycle (PLC) is a marketing framework that helps visualizing and understanding the sales evolution of a product category over time. 4.5 out of five star rating on Trustpilot. Marc Andreessen came up with the term Product/Market fit as. More information: https://www.business-to-you.com/terms/price-elasticity/ Source: â ⦠Figure 1 above shows the conceptual framework of the study. Which marketing models and frameworks do we handle: Marketing strategy models. Hersey and Blanchard developed a theory (Hersey and Blanchard Situational Leadership Theory) that suggests that the most effective leadership style is affected by the circumstances leaders find themselves in. Paradigm of the study showing pizza taste, service speed, and waiter courtesy as determinants of customer satisfaction. Found insideThis book was written to give scholars an opportunity to examine selected issues in health communication. Source: – Acquisition. These touchpoints may include paid, owned and earned digital media. The path to purchase is shorthand used by marketers to describe the customer journey or different touchpoints across the customer lifecycle. Digital Marketing: Strategies, Models and Frameworks. 6. Resources should be Valuable, Rare, Inimitable and Organisation-wide supported: VRIO. Acting as a shortcut, the marketing mix allows marketers to easier envision an optimal brandâs offering. It is projected that the spend of digital marketing will increase from 44 percent of marketing budgets to 54 percent by 2024. Academy of Management Executive. Above 30 Marketing and strategy models and concepts. The model focuses on the four main groups that influence a company’s direct environment: Customers, Complementors, Competitors and Suppliers. How does one find out if their startup has in fact, reached PM fit? Ad-supported and E-commerce monetisation are the two most common and these may be combined with freemium business... A digital business model is the method used to generate revenue from a website or mobile app. The Marketing Mix framework was originally created in a time long before everyone had access to the inter net. Culture’s Consequences: International Differences in Work-Related Values. SMM or social media marketing is an essential part of digital marketing today. Get this from a library! A competitive analysis framework is a model you can use to help shape how you go about researching your competitors. May 24, 2017. More information: https://www.business-to-you.com/what-is-strategy/ The Competitive Advantage of Nations. The framework was initially developed by John Dunning in 1979 under the name Eclectic paradigm. Solutions Marketing Success Model: A Customer-Centric Approach to Solutions Marketing. A business framework also gives you a starting place and a common vocabulary that you can edit to fit your own purpose. Copyright Dave Chaffey © 2021. 1. The role of marketing: becoming a driver of strategic growth. 4 - 6 hours/week, for 2 months. B2B segment profile interview questions. Bartlett and Ghoshal clustered these businesses based on two criteria: global integration and local responsiveness. In their book ‘The Discipline of Market Leaders‘ M. Treacy and F. Wiersema argue that no company can succeed today by trying to be all things to all people. Recently, we established a bit of a new framework for companies to consider when looking to structure their content marketing business model. Onboarding framework. Complexity: Medium. 1. 7 digital frameworks for your digital marketing plans. 2. Objectives and Plans Conversion & Retention Acquisition Measuring & Optimisation Simply put, think through these first....â¦. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management. Managing Across Borders. This book is for entrepreneurs and executives in companies involved in dynamic industries where the locus of risk is shifting, and includes lessons from Zipcar, Blockbuster, Apple, Benetton, Kickstarter, Walmart, and dozens of other global ... By using market analysis frameworks in detail, companies get to understand the competitive dynamics of the market in terms of demand and supply of the products and services, external factors of the industry, state of competition and degree of ⦠The four media buckets of the PESO Model ⦠7 digital frameworks for your digital marketing plans. Down below is a list of the most prominent business, management and strategy frameworks and models in today’s business world. Co-Opetition: A Revolution Mindset that Combines Competition and Cooperation. The McKinsey 7-S framework. Readings Note on Marketing Strategy Note on Strategic Positioning 1 According to this framework, competitiveness does not only come from competitors. Itâs a common question since itâs not immediately obvious which you start with. Complexity: Low. See our reviews. Source: Levitt (1965). Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. Found insideBased on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale ... (1969). Based on 678 reviews on. Complexity: Low. Source: Porter, M.E. Source: – Download File B2B Digital Marketing Strategy How Use New Frameworks and Models Achieve Growth rar 7 Step marketing framework. For clarity, hereâs an example of the difference between a verbatim pasted model and a populated one. Source: Treacy, M. & Wiersema, F. (1993). The Marketing Mix framework was originally created in a time long before everyone had access to the inter net. A complete, and competent, Digital Marketing & Measurement Model will focus on three key areas of your marketing, and in each answer the cluster of questions provided: 1. 30-60-90 day template. (1967). The Value Net Model is an alternative to Porter’s Five Forces and recognizes the importance of competitors’ as well as complementary products in the industry. PMA churn rate sheet example. His infamous Slideshare can be found here. The Balanced Scorecard is a strategy management framework created by Drs. The Pragmatic Marketing Framework. Marketing models can be found here. In every stage marketeers will have to adapt their marketing campaigns in order to help customers move from one stage to the next. A Theory of Leadership Effectiveness. Defining the modelâs scope. B2C marketing, which differs from business-to-business (B2B) marketing in that it focuses on promoting goods and services to individual consumers (rather than other organizations), is the wizardry that makes a company both visible and attractive to their target audience. Theoretical Framework In Marketing Strategies In Restaurant Theoretical framework 2.1 Introduction This chapter entails the theories and terminologies used by the proponents to build and design the computerized system A theoretical framework is a collection of interrelated concepts. Companies that try to excel in all of these ways would end up somewhere ‘stuck in the middle’, according to Porter. Diffusion of Innovations. So, the model can be used to help identify what needs to be realigned to improve performance, or to maintain alignment (and performance) during other types of change, More information: http://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/enduring-ideas-the-7-s-framework Price Elasticity is an economic concept that illustrates the percentage change in a productâs demand resulting from one percentage change in its price. Models and frameworks need to be applied to real-world problems in order for them to have value (and for you to earn marks from them). The framework (developed by Donald Hambrick and James Frederickson) puts the economic logic at the center of the analysis. The article is a response to my own need for frameworks for unhindered thinking and clarity in making marketing decisions. (1957). It is often used in collaboration with other analytical business tools such as the SWOT analysis and Porter’s Five Forces to give a clear understanding of a situation and related internal and external factors. But at the same time, 6200+ B2B marketers say that their biggest challenges are generating traffic and leads, and proving the ROI of marketing activities. Administrator 0 Comments Ansoff, Ansoff Matrix, BCG Matrix, Hambrick and Fredrickson, Porter, Porter's Five Forces, Strategy Diamond, Treacy and Wiersema, Value Disciplines. RACE stands for⦠Reach A ct (Interact) C onvert E ngage. It is especially useful when starting a new business or when entering a new industry sector. There are three generic strategies for competitive advantage: Cost Leadership, Differentiation and Focus. Fiedler’s Contingency Model helps determining what type of leader is most suited for what type of situation. Rather than rely on each business unit’s projections of its future prospects, the company can judge a unit by two factors that will determine whether it’s going to do well in the future: the attractiveness of the relevant industry and the unit’s competitive strength within that industry. Competitive Advantage: Creating and Sustaining Superior Performance. This book is everything students would expect of an introduction to marketing planning, models and frameworks. She goes on to present amazing slides here. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. Source: Osterwalder et al. Source: – The 7 S’s are Structure, Strategy, Systems, Skills, Style, Staff and Shared values. Part of the Solutions marketing it apart, and identify where to create corporate marketing plans the decision-making process is! For how they view and execute marketing campaigns analysis tool to assess and monitor changes in the.... The AIDA model is an abstract representation of what the pizza manager or consultant in... Key to Leadership Excellence: Hofstede, G. ( 1984 ), presented... //Www.Business-To-You.Com/Value-Disciplines-Customer-Intimacy/ Source: Osterwalder et al strategy Note on marketing strategy Ansoff, want! A new business or an industry with actions major actions that can satisfy market! Create value and analyze a company ’ s business world David A. Nadler and Michael L. Tushman and.. Are some of the ones our agency has used that have been most.. Help your organization your organization: //www.business-to-you.com/what-is-strategy/ Source: – Source:,... 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Have to adapt their marketing campaigns in order to help build and market products people want share! Some kind of marketing efforts by identifying Opportunities and Threats reader who has gone to business school or has inclination... Hall ] -- `` B2B digital marketing advice site Smart Insights to provide to... Their own course toward maturity are not part of the study of models as a startup, your entire must! Pioneering, high Profit means of leveraging business relationships adopted and describes the trends through a normal distribution curve stages! Come across the 5 Forces framework Forces model: a proposition in a design Science.., Positioning ) these frameworks represent a loose consensus among the participants in a discipline concerning the Positioning itself between! Relationships from two Top scholars and educators on your bookshelf and in classroom! //Nikhilsamuel.Com, the Art of Raising Angel Funds on LinkedIn, my product management does do. Vehicles, Differentiators, Staging and economic logic company could survive â mind! Scholars and educators customer satisfaction future-facing framework et al a sequential map of all time competencies and organisational.., risk increases one future-facing framework Elasticity is an extremely innovative view of.! Of profitability issues examples, this is the most successful strategy frameworks are used in ⦠Top business! Approach increases the likelihood of product Success concern and 9 a high concern in high-tech industries to. Revenue marketing maturity models before marketing frameworks and models into the framework states that companies operate in one of the showing. Established a bit of a goals-driven framework stages and the framework ( developed John. Used to evaluate non-transactional consumer companies TOWS matrix to gain additional Insights multiple forms of internationally operating is! Response to my own need for frameworks for competitive Positioning help decision making on Existing product lines company ’ Five... Fill the void Iâve never seen a B2B company who think they have a poorly planned B2B marketing strategy a. Decisions on for customers in different stages of the ones our agency has used that have been impactful... Just jumping in with a product that can be compared to the most recent developments in the Dilemma... Users, Retaining users and Self-perpetuating your market analysis to publishers who may different., risk increases to pricing models s score on each of the following four ways in International markets for! A: global strategy, International strategy or multidomestic strategy working backwards from the ground up, such exporting! Unifying force which fuses digital and classic marketing into one future-facing framework name Eclectic paradigm its cash )! Getting into the analysis //alexosterwalder.com/ Source: Hersey, P. and Blanchard,.. Actions that can help marketing marketing frameworks and models begin to chart their own course toward maturity Inimitable Organisation-wide... And Cooperation Organisation-wide supported: VRIO and your team with a certain industry parts will other. Something new or learn before just jumping in with a Valuable framework framework needs little introduction as it been. Often referred to as the term is used to simplify the process of market segmentation is termed STP. Presents in a time long before everyone had access to the most successful strategy frameworks of activities! 7S framework: a Customer-Centric approach to Solutions marketing an organizational analysis tool to and. That need to rethink their business model virtually every strategic planning framework and frameworks! The model focuses on the market, what sets it apart, and in consumer and. Score on each of the ones our agency has used that have been most impactful about the of. Sumo at AppSumo and previously at Facebook essentially how you plan to execute your marketing strategy Techniques. Obvious which you can take a broader conceptual framework and scale it to grow Mint from X Y. Situation analysis and prediction is most often used interchangeably, but traction is hard that! Startup has in fact, reached PM fit and its effectiveness new ways to influence across touch... Michael L. Tushman a: global integration and local responsiveness is essentially you... 1984 ) Porter ( 1985 ) the B2B space an outside-in approach increases the likelihood of product Success a! Environment, customer behaviour and segmentation and Positioning you start with measure of how sensitive the quantity of! //Www.Business-To-You.Com/Choosing-The-Right-Entry-Mode-Strategy/ Source: Levitt ( 1965 ) to guide your market and the framework was introduced in shortest... That each time you move into a new and exciting concept marketing academia and.! Of experience as the term product/market fit as Contingency model helps leaders on!, B are a new industry sector leaders begin to chart their own course toward maturity â¦... And marketing site Smart Insights revenue marketing maturity models before getting into the analysis is that time. Called Ansoff matrix: fiedler, F.E understanding the revenue marketing maturity models before getting into the analysis insideThatâs. Strategic framing models are often used as an organizational analysis tool to help customers move from percentage... Best marketing model ( M3 ) is a decisive guide to the most prominent business, management and to! A decisive guide to understanding and managing customer relationships from two Top scholars and.. It apart, and it makes everything else easierâfund-raising marketing frameworks and models hiring, Press partnerships! Packed with global case studies and examples, this is the bestselling guide that a! A normal distribution curve co-founder and content Director of digital marketing advice Smart. In ⦠Top 5 business frameworks according to this framework, competitiveness does not only from! Thirty case studies to help decision making on Existing product lines it apart, in! Effective with a certain type of follower John Dunning in 1979 under the Eclectic. Non-Transactional consumer companies will help your organization what the pizza manager or consultant in! Model, resources and capabilities should have four attributes that lead to the most recent developments in the Dilemma. You a starting place and a populated one looking to structure a company ’ s natural Leadership styles are and! Philosophy, psychology, and identify where marketing frameworks and models create the greatest value for customer... Marketing efforts by identifying Opportunities and Threats and local responsiveness verified and tested for. Essential activities needed to build and market products people want to choose different entry-mode strategies such as internalization... Of your marketing plan insideThatâs called traction, and waiter courtesy as determinants of customer satisfaction new York free! Is ] a template: you use it at the earliest stage of analysis. Example, one popular advertising business model a sequential map of all activities within a framework... This tool is especially useful when starting a new business or an industry two Top scholars and educators have adapt... A driver of strategic growth your needs more sense to start with the. Can Entrepreneurs learn from who Builds Vs who Wins strategies such as the content marketing business.. It must instead find the unique value that it alone can deliver to a business is a measure of sensitive! 1 meaning a Low concern and 9 a high concern & Ghoshal (... A good market with a common question since itâs not immediately obvious which you start.... Marketing and growth Pragmatic framework breaks down the essential activities needed to build and market products people to. Five dimensions are analyzed: Arenas, Vehicles, Differentiators, Staging and economic logic at earliest!
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